Test Strip Buyers - Weekly Update (Jun 29

Google Ads

$1,233.22

Spend

405

Clicks

3,016

Impressions

59

Lead Forms

13.43%

CTR

$3.04

CPC

$20.90

Cost/Lead

Campaign Breakdown

Campaign	Spend	Clicks	Impr	CTR	CPC	Leads	Cost/Lead
BA - Search - Sell/Buy Test Strips	$474.02	127	843	15.07%	$3.73	14	$33.86
BA - Search - Cash/Money For Test Strips	$313.22	94	884	10.63%	$3.33	12	$26.10
BA - Search - HV	$121.52	42	612	6.86%	$2.89	6	$20.25
BA - Search - Cash/Money For Diabetic Supplies	$116.08	27	226	11.95%	$4.30	4	$29.02
BA - Search - TM	$113.27	80	199	40.20%	$1.42	20	$5.66
BA - Search - Lancets/Meters	$95.11	35	252	13.89%	$2.72	3	$31.70

    Top Performer: The TM (branded) campaign delivered 20 leads at just $5.66 per lead with a 40.20% CTR, the strongest conversion efficiency across all campaigns.
  

Top Keywords by Spend

Keyword	Match	Campaign	Clicks	Impr	CTR	CPC	Spend
test strips for cash	Broad	Cash/Money For Test Strips	22	159	13.84%	$3.35	$73.68
sell glucose test strips	Phrase	Sell/Buy Test Strips	19	71	26.76%	$3.55	$67.46
we buy test strips for cash	Broad	Cash/Money For Test Strips	16	127	12.60%	$3.57	$57.14
diabetic strips	Phrase	HV	16	198	8.08%	$3.11	$49.76
test strip buyers	Exact	TM	37	67	55.22%	$1.33	$49.30
sell diabetic test strips	Broad	Sell/Buy Test Strips	12	74	16.22%	$3.57	$42.82
sell test strips for cash	Phrase	Sell/Buy Test Strips	11	50	22.00%	$3.85	$42.35
sell test strips near me	Broad	Sell/Buy Test Strips	11	62	17.74%	$3.84	$42.24
cash for test strips	Phrase	Cash/Money For Test Strips	11	94	11.70%	$3.63	$39.93
sell diabetic test strips	Phrase	Sell/Buy Test Strips	11	65	16.92%	$3.59	$39.50

Google Ads Changes Made

Updated target CPA on the BA - Search - Lancets/Meters campaign from $21.00 to $24.00 to give the algorithm more room to find conversions.

CRM and Lead Activity (GoHighLevel)

New leads continued to flow into the CRM throughout the week via Zapier integration from Facebook lead ads. Each new lead automatically received a welcome SMS and follow-up email with the $10 signup bonus offer and shipping instructions.

Active

Automated SMS

Active

Automated Email

0

Pipelines

0

Calendars

    Automation Active: New leads automatically receive a welcome SMS ("Welcome to TestStripBuyers.com! Your $10 signup bonus is ready...") followed by a confirmation email with shipping instructions. All outbound messages are running on autopilot.
  

Work Completed

Google Ads: Adjusted target CPA on the Lancets/Meters campaign from $21.00 to $24.00 to allow more conversion volume at a slightly higher threshold.
CRM/Automations: Automated SMS and email welcome sequences continued running for all new leads entering the funnel.

Social Media

No Facebook Page or Instagram Account is linked for this client. To track social media posts, add them in Client Settings under Manage Ad Accounts.